Modernizing campfire memories
Rome is well-known for its simple and fun pudgy pie iron. But as outdoor kitchens and backyard fire pits experienced a resurgence, owner Michael expanded the line to include popcorn poppers, kebab skewers, hotdog holders and more. We created a fresh look that leaned in to Rome's history and heritage, while designing minimalist packaging that allowed the product to shine through in the retail environment. We worked directly with the client's manufacturer to develop dielines for 30 different products that would appeal to consumers at both high-end kitchen stores and outdoor retailers.
Rome is well-known for its simple and fun pudgy pie iron. But as outdoor kitchens and backyard fire pits experienced a resurgence, owner Michael expanded the line to include popcorn poppers, kebab skewers, hotdog holders and more. We created a fresh look that leaned in to Rome's history and heritage, while designing minimalist packaging that allowed the product to shine through in the retail environment. We worked directly with the client's manufacturer to develop dielines for 30 different products that would appeal to consumers at both high-end kitchen stores and outdoor retailers.
I was introduced to pudgy pies when I was a Girl Scout, and continue to make them when I go camping. Designing this packaging was such a joy!
Bethany Friedericks
Creative Director
From the original pie iron, to popcorn poppers, to waffle irons.
We've designed 44 packages to date.
This was a fun and challenging project; the second generation family owner wanted a fresh look without abandoning historical assets. I love how the packaging turned out–minimal colors, full of infographics, and it has the appearance of being printed on craft paper. One of my favorite projects!
Bethany Friedericks
Creative Director
