Wormfarm Institute Identity & Branding
Wormfarm institute is dedicated to integrating culture and agriculture, and is an evolving laboratory of the arts and ecology and fertile ground for creative work. Planting a seed, cultivating, reaping what you sow…both farmer and artist have these activities in common. Wormfarm works to build a sustainable future for agriculture and the arts by fostering vital links between people and the land.
Located in Reedsburg, Wisconsin, this arts organization provides residencies and produces multiple events throughout the year, culminating with Fermentation Fest, a 10 day celebration of the integration of the arts, agriculture, food and education across Sauk County Wisconsin.
We designed a VIP Passport that fest-goers could purchase to enhance their experience that included special offers and discounts from neighboring community businesses, a comprehensive map of the farm/art DTour driving route, vouchers for shirts and mixtapes, a punchcard to collect punches throughout the DTour and enter for a grand prize, and a manifesto to learn more about Wormfarm and how they interact with the community.