Midwest Environmental Advocates Identity & Branding
MEA is a nonprofit environmental law firm working to protect our vital resources: water, land, air and government. Drawing from their four core values of stewardship, justice, community and empowerment, we transformed these “pillars” into a unified front of trees or a community standing together for environmental change.
As part of their rebranding process, we worked with MEA to develop a brand pocket guide consisting of several cards to promote discussion around their new brand promise and values: supporting reasons to embrace change and reasons to support the new brand
The MEA website focuses on the ability to communicate legal issues and actions that MEA is involved in, as well as embrace working together with the community to elicit environmental change.