Wisconsin Conservation Voters

Getting policy information into voters hands

A brand that stands its ground

Wisconsin Conservation Voters advocates for sound environmental laws and policies, holds elected officials accountable for their votes and actions and elects pro-conservation candidates who will champion our priority issues.

We developed a brand new visual identity system as bold and strong as they are.

With a focus on water issues, Wisconsin Conservation Voters works on a range of topics that impact people across the state from voters rights, air quality and climate change.

Along with the rebrand, we rebuilt WCV's home on the web. The site allows Wisconsinites to follow bills, legislators and active campaigns in real time and provides tools for conservation voters to take action on current issues to ensure Wisconsin has a clean, bright future.

I loved collaborating with Christina on the brand’s aesthetic. The brand assets (logo, icons, etc..) are beautiful and I loved making them sing on the web.

Tessa Gibbs

Senior Designer

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