A brand that stands its ground
Wisconsin Conservation Voters advocates for sound environmental laws and policies, holds elected officials accountable for their votes and actions and elects pro-conservation candidates who will champion our priority issues.
We developed a brand new visual identity system as bold and strong as they are.
Wisconsin Conservation Voters advocates for sound environmental laws and policies, holds elected officials accountable for their votes and actions and elects pro-conservation candidates who will champion our priority issues.
We developed a brand new visual identity system as bold and strong as they are.
From the onset of the brand ideation process, I aimed to create a mark that was strong and minimal, yet meaningful. Harkening a Saul Bass quality, the logo portrays the timeless union humans have with nature. My hope is this logo stands the test of time like the environment WCV works so hard to protect.
christina king
designer/illustrator
I loved collaborating with Christina on the brand’s aesthetic. The brand assets (logo, icons, etc..) are beautiful and I loved making them sing on the web.
Tessa Gibbs
Senior Designer
