A brand that stands its ground
Wisconsin Conservation Voters advocates for sound environmental laws and policies, holds elected officials accountable for their votes and actions and elects pro-conservation candidates who will champion our priority issues.
We developed a brand new visual identity system that's as bold and strong as the organization itself.
Wisconsin Conservation Voters advocates for sound environmental laws and policies, holds elected officials accountable for their votes and actions and elects pro-conservation candidates who will champion our priority issues.
We developed a brand new visual identity system that's as bold and strong as the organization itself.
With a focus on water issues, Wisconsin Conservation Voters works on a range of topics that impact people across the state, including voting rights, air quality and climate change.
From the onset of the brand ideation process, I aimed to create a mark that was strong and minimal, yet meaningful. Harkening a Saul Bass quality, the logo portrays the timeless union humans have with nature.
christina king
designer/illustrator
