Wisconsin Conservation Voters

A brand that stands its ground

Wisconsin Conservation Voters advocates for sound environmental laws and policies, holds elected officials accountable for their votes and actions and elects pro-conservation candidates who will champion our priority issues.

We developed a brand new visual identity system that's as bold and strong as the organization itself.

With a focus on water issues, Wisconsin Conservation Voters works on a range of topics that impact people across the state, including voting rights, air quality and climate change.

From the onset of the brand ideation process, I aimed to create a mark that was strong and minimal, yet meaningful. Harkening a Saul Bass quality, the logo portrays the timeless union humans have with nature.

christina king