Wisconsin Conservation Voters

naming & visual id, web design & development

A brand that stands its ground

Wisconsin Conservation Voters advocates for sound environmental laws and policies, holds elected officials accountable for their votes and actions and elects pro-conservation candidates who will champion our priority issues.

We developed a brand new visual identity system as bold and strong as they are.

With a focus on water issues, Wisconsin Conservation Voters works on a range of topics that impact people across the state from voters rights, air quality and climate change.

From the onset of the brand ideation process, I aimed to create a mark that was strong and minimal, yet meaningful. Harkening a Saul Bass quality, the logo portrays the timeless union humans have with nature. My hope is this logo stands the test of time like the environment WCV works so hard to protect.

christina king


I loved collaborating with Christina on the brand’s aesthetic. The brand assets (logo, icons, etc..) are beautiful and I loved making them sing on the web.

Tessa Gibbs

Senior Designer