Sardine

Packing a unique experience into a compelling brand

Located along the shores of Lake Monona, Sardine is a tribute to the Mediterranean with sustainably sourced seafood and a celebration of local bounty. The restaurant offers an elevated and approachable destination for both special sit-downs and midweek meetups alike. As their branding and marketing partner since their 2002 opening, we've designed their visual identity, signage, menus and advertising. We've also advised on the interior, designed posters for special events and built and maintained sardinemadison.com.

The Cricket Team understands us—they approach design and branding just like we approach our food. It's been fun to watch our businesses grow and mature together.

Phillip Hurley

Co-Owner