Rally Analytics Platform

Brand Strategy, Naming & Visual Identity, Web Design, Content Strategy & Marketing, Information Design & Data Visualization

A full stand up of an innovative new product

COVID-19 spurred uncertainty and potential learning loss unlike anything the education field has ever seen. In response, Education Analytics (EA) launched Rally Analytics Platform, a digital dashboard that gives educators detailed measurements of student performance in order to help teachers predict their performance in an absence of testing data. We used a user-centered design approach to support EA with naming, visual ID and front-end design to make this innovative product as efficient to use as possible.

We put teachers first.

Rally places well-being data alongside academic data (such as Math and ELA) to provide a holistic view of students’ learning trajectories. With this information, teachers can quickly identify academic content to focus on with their students needs. We began with empathy interviews to understand teacher's challenges and desires to support their students. We listened to them as we collaborated with the team at EA to co-design a product that incorporated grouping functionality and note-taking tools that teachers could use student data to quickly make performance-based groups and track and share notes about students right within rally.

In the face of uncertainty and fear during COVID-19 times, we approached the project with pragmatic optimism. The name Rally evokes enthusiasm and excitement while inviting educators to take action. It also ties into the EA brand family via typeface and other visual elements.

On the application tself, we not only included bright colors and bold fonts, but also framed the information as opportunities, not failures or shortcomings. Educators receive insights into how students are performing in academic areas and beyond, such as the information on well-being. They also receive actionable guidance on how to help them improve.

The Cricket Team was there to keep us grounded in something people could understand, use, and digest, that told an actionable story, with inputs from users and research experts.

Noah Bookman

Chief Solutions Officer at EA