People-centric branding
Oakwood Village has set a high bar for quality as a locally owned, not-for-profit senior living community. The organization has gained a national reputation for excellence in memory care and rehab, and for leading the way with inclusive life-enrichment programming and resident representation in campus governance. The marketing team challenged us to elevate their brand aesthetic and voice from something generic to something more unique, alive and locally grown.
Oakwood Village has set a high bar for quality as a locally owned, not-for-profit senior living community. The organization has gained a national reputation for excellence in memory care and rehab, and for leading the way with inclusive life-enrichment programming and resident representation in campus governance. The marketing team challenged us to elevate their brand aesthetic and voice from something generic to something more unique, alive and locally grown.
The Cricket team gets us and understands our organization and goals in ways previous partners didn’t. They’re responsive, easy to work with and have really helped us up our communications game.
Keith VanLanduyt
VP Marketing
Residents and staff at Oakwood thrive in their lives and jobs, and we strive to capture that in the photography we create.
