Natural Resources Foundation of Wisconsin - Website

A Site for Explorers

For this WordPress site, we saw a natural opportunity for better storytelling. And with a rebrand fresh under our belts, there was a lot to say. Custom design elevated the content, while the bridge motif displayed prominently on the homepage conveys how NRF builds connections between people and place.

While employing the new brand to give the site a facelift, we also considered how we might make it more accessible and usable. These considerations resulted in a site that not only looks great, but works for everyone, from site admins to the end user.

Amy Drew

Creative Director

The heart of this work is to build a foundation to conserve Wisconsin's natural places. That said, the mission of this organization is to promote exploration to foster a stronger bond between people and Wisconsin's environment – that means field trips! The site needed drive registrations, so we made it easy for people to sign up, while providing some exposure to the whole organization along the way.

A brighter, bolder color palette evokes the organization's renewed commitment to conservation efforts and environmental education. We also retooled navigation to create a more intuitive flow for users.

Across our 5,000 members, people especially love the new website. Such a win!

Shelly Torkelson

NRF Communications Director