Marigold Kitchen

naming & visual id, environmental design

A brand that says "stay a while"

Marigold is a bustling breakfast and lunch spot, known for creative salads and one of the best breakfast sandwiches in town. The long line alone proves that the food is worth the wait. We worked with Marigold to refresh the brand and visual identity–keeping elements of the logo, but also evolving it to incorporate a contemporary take on a retro aesthetic.

It was incredibly rewarding to freshen up the branding and redesign the menus for Marigold. As the menu has evolved to lean more toward Mexican flavors, we introduced an artful marigold flower, commonly celebrated in that culture, and paired it with the still recognizable, but cleaned up Marigold lettering.

Christina King