Brand Strategy, Visual Identity, Catalog Design, Photography

The look and feel that defines the state of cheese

Fromagination is the ambassador of artisanal cheeses for a state that takes its milk products seriously. The store has been nationally recognized as a trendsetter in branding and merchandising, with features in the New York Times Magazine and Chicago Magazine. Awards include “Best Specialty Foods Store” by readers of Madison Magazine, NASFT’s “Retailer Of The Year” and Edible Madison’s “Local Hero.”

It was challenging to plan, shoot and combine images together into one in post-production for this large-scale catalog, yet such a fun challenge. On top of that, it was a delight to experience Ken's cheese styling prowess.

Tracy Harris

Creative Director & Photographer