A site to share Fondy's work around greater Milwaukee

Brand and business grow hand-in-hand

Despite the abundance of fresh, local food in the Greater Milwaukee area, many urban populations lack consistent access to it. Enter Fondy. Fondy Food Center was established in 2000 on Fond Du Lac Ave on Milwaukee’s North Side, an area with a high concentration of hunger, poverty and dependence on emergency food pantries. Over the past two decades, the organization grew rapidly both in the areas they serve and in their scope of work.

Today, Fondy runs farmers markets, events, advocacy programs and more to address underserved areas. They also support local farmers, creating a meaningful connection between rural and urban communities.

While Fondy outgrew both their name and brand, they wanted to keep close to the community where it all began.

We laid out our new visual system as part of the website redesign while unifying sites for various farmers markets under the new Fondy brand.

The website was built to accommodate future markets, with a subnav specially designed to highlight vendors, products, hours and location.

We built the Fondy website with the intention that it could grow easily as the organization evolves. It was rewarding to see their brand come alive in a digital environment, knowing that it will continue to be useful to the client and community for years to come.

Michael Sambar