Florsheim Kids

brand strategy, naming & visual id, campaigns, content strategy & marketing, exhibits, creative assets

Personas brought to life through branding

When Florsheim wanted to break into kids shoes, they turned to us to build a new brand for a younger generation of smart, hip boys who have their own sense of style. But first we had to figure out who the Florsheim kid was. After an in-depth brand study, we found his creative and independent voice.

Florsheim Kids hit the ground running to industry and consumer accolades, and hasn't looked back in the years since. Sales remain strong, and we continue our support of the brand by art directing creative campaigns for each season, delivering assets to support trade shows and creating digital and in-store advertising and promotions.

Producing a Florsheim Kids shoot always starts with the shoe at the center of the story. Every prop, wardrobe change and storyboard is thoughtfully considered so that on the day of the shoot, all we need to do is let the kids be kids.

Michael Sambar

Senior Graphic Designer

A Strong Launch

In 2013 and 2014, we developed online promotions to build brand recognition and grow social media presence and email engagement via brand partnerships with NASA's SpaceCamp and aligned clothing brands.