Education Analytics

Naming & Visual ID, Web design & development, campaigns

Helping an ed-tech nonprofit stand out in the field

When Education Analytics (EA) came to us looking for a brand refresh, we jumped at the opportunity. Our experience in the education space has taught us a thing or two about making complicated information highly accessible.

EA conducts research and develops analytic tools for their partners to make better decisions about education policies, programs and instruction. EA works at the nexus of research and technology to improve the education system and create positive outcomes for the students that need the most support. We were inspired by this intersection as we developed their new visual identity.

At its simplest, the new logo represents the organization’s acronym: an E and an A. We wanted to convey an approachable and collegial look and feel, that speaks to their approach to collaboration and partnership. The logo also operates at a deeper level, showing the interplay between research and technology. As a mark it’s round but stable, with a bold color palette that evolved from EA’s previous visual identity.

During our discovery phase, we interviewed stakeholders across the organization, board members and external partners to understand how people saw them. We learned the deep commitment that partners have with EA and the rigor and speed with which EA can produce useful innovative solutions. When designing a logo, our conceptual process is just that: A process. We explored different ways of visualizing connection, iteration, and collaboration.

Having rapid support and response made us feel like we were in good hands—like a true partnership.

Libby Pier

Director of Impact, Education Analytics

We developed a collection of illustrations to represent EA’s four areas of expertise, in a loose, approachable style that represents data analytics and education with a human focus. This aesthetic extends to a broad suite of icons that they use across their website and communications.

EA had grown rapidly and expanded their capabilities beyond their roots as an organization specializing in educational growth models. We worked with them to build a brand identity that showcased their expanded capabilities, with case studies and publications to share their expertise.

Cricket Redman

Creative Director & Principal

We applied the new visual identity and messaging to a full website redesign. During the content architecture and design phase, we were challenged to create a structure that shows the breadth of what EA does in a way that would be easy to navigate and digest. Our user-centered design approach involved usability interviews to ensure our design solutions address pain points associated with helping potential partners understand how EA works and the value of their services.


Within the main brand family, EA creates products that have unique visual identities. The Rally Analytics Platform and StartingBlocks are each cobranded with EA, using the same type and color as the main EA brand, paired with additional unique elements. We've used our user-centered design approach to help them define these products, name and create the visual identity and design the product in partnership with EA.

Helping teachers know their students

When the pandemic hit, we knew students and We used a user-centered design approach to delivered front-end design for EA’s Rally Analytics Platform, a product that streamlines data and fills in the gap using predictive analytics where testing data is missing. The product was specifically designed to help teachers see all their data in one place with academic data alongside SEL data to guide with instructional planning. We knew it wasn’t enough to just have access to the data—teachers need easy interpretations of this data to help them understand their students needs. We used an iterative approach with multiple rounds of educator interviews and usability sessions to refine the platform to make information digestible and actionable. We've since expanded the capabilities of the design to include dashboards for districts and administrators to easily track

Helping students take control of their academic career

The College Roadmap is a unique education reporting system for students and their families that uses predictive analytics to project where they are on their journey to college and how they can prepare. From early middle school through high school, students get not only a snapshot of their progress, but also guidance on how to stay on track. We developed messaging and designed report templates to make sense of attendance records, test scores, grades and financial planning information and to set the mindset that getting a college degree is attainable for anyone.