EdNavigator

BRANDING, WEB DESIGN & DEVELOPMENT, COLLATERAL

Creating a guide for everything from grade school to graduation

When it comes to supporting a child through their education journey, it helps to have a personal guide. It also helps to have a manual for quick reference when a little extra assistance is needed. EdNavigator provides both to busy families and students, and was in need of a new website that reflected their growing range of service offerings and housed a one-stop reference guide for families supporting their child's education from infancy to adulthood.

We were challenged to create a website where a busy parent would feel as supported as an employer who wanted to provide "navigation" services as a benefit to their employees. After some initial exploration, we introduced prototypes to parents in interviews to test the usability of our interfaces, and to see if the friendlier typography and color palette hit the right intersection of approachable and trustworthy.

In addition to the sections of the website dedicated to informing the user about EdNavigator's main service areas, we created a sub brand to help parents navigate their child's education journey on their own: The Busy Family's Guide to School. Complete with age-by-age guidance, do-it-yourself tips, and colorful (and relatable) illustrations, the guide serves as a robust resource for taking on each stage of a child's education.

We asked CDW to design and build us a site that walks parents through their child’s educational journey, but their solution achieves more than that: They created an accessible and inclusive space that centers families, provides easy-to-navigate support, and infuses a text-heavy resource with humor and heart through every little visual detail.

Kate McGovern

Editorial Director at EdNavigator

To get the word out and drive parents to the helpful guidance contained within The Busy Family's Guide to School, we created a suite of social templates and additional illustrations to help EdNavigator stand out in a social feed.