A new web presence for a pivotal social support non-profit
As part of the rebrand for Community Action Coalition for Southwest Wisconsin (CAC), we took on the task of refreshing a dated WordPress website. Custom design and coding brings the brand to life on every page. We reworked key pages to streamline user journeys so that the target audience – community members in need of food, housing and essential resources – goes through fewer steps before getting connected with services.
As part of the rebrand for Community Action Coalition for Southwest Wisconsin (CAC), we took on the task of refreshing a dated WordPress website. Custom design and coding brings the brand to life on every page. We reworked key pages to streamline user journeys so that the target audience – community members in need of food, housing and essential resources – goes through fewer steps before getting connected with services.
Because CAC works in so many ways, it can be easy to associate CAC with just one of their services. This site aims to express the breadth of the organization while also helping users. Be it donors looking to support the organization, partners looking for information or county residents looking for resources, users can easily navigate through targeted pages.
We support CAC with site maintenance and ongoing design, but the client runs the day-to-day content independently. While we're there if they need us, the client has full autonomy to do their work. We strive for this relationship on every project.
Cricket Redman
Principal and Creative Director
