Whisk to Widget: Rachel's Design Journey

Meet Our Newest Designer Rachel Detloff

Life's too short to stick to one recipe. Transitioning from the world of vegan baking to the realm of graphic design, Rachel Detloff's journey is a rollercoaster ride of flavor-filled twists and pixel-perfect turns.

Rachel's journey stems from the sweet aromas of the kitchen, where her passion for sustainability and culinary artistry flourished like a rising soufflé. But it was her pivotal roles at the San Diego Humane Society and Feeding San Diego that stoked a fascination with visual communication. Rachel coordinated the rescue and redistribution of surplus food, and along the way, discovered the potential of design to simplify complex logistics and inspire action quicker than a sprint to the snack pantry.

Armed with spatula in one hand and stylus in the other, Rachel pursued formal education in graphic and interaction design at San Diego City College. With her whisk-like precision and an eye for aesthetics sharper than a paring knife, she embarked on a career path that would leverage her insatiable appetite for creativity.

Rachel's professional journey led her to Second Sight Design, a San Diego creative agency specializing in hospitality and restaurants. There, she immersed herself in a melting pot of projects, from branding and illustration to environmental design and merchandising. Drawing on her culinary background, Rachel brought a fresh perspective to her design work, infusing each project with a dash of spice and a sprinkle of whimsy that would make any dish pop.

Get to know Rachel with a few Qs from the Proust Questionnaire below. Or you can ask her in person since she is officially a Madisonian as of April!

What is your idea of perfect happiness?
Being in a cute, cozy cabin in an isolated area with beautiful nature all around. Going out on hikes and not having to worry about any responsibilities.

What do you consider your greatest achievement?
Having my student portfolio reviewed by Louise Sandhaus and featured by AIGA! I was full of imposter syndrome when I first graduated, so having that recognition and support was a huge boost to believe in myself.

Which talent would you most like to have?
I’d love to be able to sing and/or play an instrument. I’ve tried learning guitar, bass, banjo, violin, synth and piano, but I’ve never committed enough to get over the initial hump for any of them. Maybe one day I’ll dedicate enough effort to one and stick with it…