Education works.

Cricket - July 5, 2010

Here’s this amazing trailer for an upcoming documentary entitled Waiting for Superman. The animated infographic was produced by Jorge R. Canedo Estrada of Buck. It’s incredible on two counts…creative storytelling and compelling content about the importance of improving education in our country.

The content is phenomenal and one of the reasons I think it is so powerful is because of the minimalism with which it was executed.  There is a lot of movement and the message is fast paced, but there is a definite rhythm to it. This rhythm is formed through a reduced color palette and a simplified suite of graphic elements used in new and surprising ways. This type of visual problem solving reminds me of American ingenuity.  It’s the same kind of surprising simplicity that if applied to educational policy might inform and yield some results.

I had a few great teachers along the way (including a Mrs. Robinson for first grade) and those teachers are with me every day. I wouldn’t be where I am today without them. We also have a client whose sole purpose is focused on improving our education system by improving teachers and their professional development. Through our work with The New Teacher Project, I’ve learned a lot about the challenges our country’s education system faces.  We need to change policies to improve education and support teachers who are stretched too thin. The end of this trailer asks what we will we do to make a difference. I’m looking forward to seeing Waiting for Superman to learn more. Hopefully it will show up at Sundance in Madison this fall.

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