Wormfarm Institute Identity & Branding

Wormfarm institute is dedicated to integrating culture and agriculture, and is an evolving laboratory of the arts and ecology and fertile ground for creative work. Planting a seed, cultivating, reaping what you sow…both farmer and artist have these activities in common. Wormfarm works to build a sustainable future for agriculture and the arts by fostering vital links between people and the land.

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Located in Reedsburg, Wisconsin, this arts organization provides residencies and produces multiple events throughout the year, culminating with Fermentation Fest, a 10 day celebration of the integration of the arts, agriculture, food and education across Sauk County Wisconsin.

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We designed a VIP Passport that fest-goers could purchase to enhance their experience that included special offers and discounts from neighboring community businesses, a comprehensive map of the farm/art DTour driving route, vouchers for shirts and mixtapes, a punchcard to collect punches throughout the DTour and enter for a grand prize, and a manifesto to learn more about Wormfarm and how they interact with the community.

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