The New Teacher Project Publication and Information Graphics
The New Teacher Project (TNTP), headquartered in New York City, is a national nonprofit research, training and advisory group. Its goal is to improve education throughout the country. With a focus on policy, TNTP works toward making education a highly valued career path and achieves real-world results in the classroom through training and supporting teachers and administrators.
We have worked with TNTP to design visually and intellectually engaging policy papers—eight 30- to 60-page papers to date—which have all reached a broad audience. They have been cited in presidential campaign speeches, the national press and educational policy directives at the national level. For each report, we have designed a cohesive sub-brand that encompasses the main ideas of each paper and utilizes infographics and an integrated online presence on social media platforms. These visual communication tools have played a key role in garnering national recognition for TNTP as the voice for best practices in teacher development, evaluation and retention.
Together with TNTP, we built an easy-to-navigate website for the organization, developing a web presence for the acclaimed Fellows Program and its individual reports. As an advocacy- and policy-driven organization, keeping information current and accessible is critical to its success. We have provided TNTP with branding tools that enable seamless updates on their website, blog and social media platforms. All of this is accomplished with a cohesive branding package that speaks to the range of TNTP’s audiences.
TNTP launched a new program in 2013 to redefine teacher training across the country. TNTP's Teaching Fellows website serves as a centralized hub to explain the fellowship program and to recruit fellows for the 10 programs across the country.