Sardine Identity & Branding

Sardine is a popular Madison bistro housed in an historic building. The location offers a premium lakeside view and finest food in a casual environment. Voted "Best New Restaurant" in 2006.

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A high-impact feeling is conveyed across the Sardine brand – starting with the sign you see from down the road. The result is a destination – a place that tells you that you’ve arrived someplace special.

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The Sardine website emphasizes lakeside French Bistro-style dining. 

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