Heritage Tavern Culinary Identity & Branding

Heritage Tavern honors Wisconsin’s farm-to-table tradition while focusing on outstanding food, warm service and meticulously crafted cocktails. The inviting storefront space located in the heart of downtown Madison hosts guests for a snack and a drink or a full-blown multi-course dining experience, all with a nod and a wink to the classic Wisconsin supper club. We crafted an identity system inspired by refined cuisine, vintage speakeasy paraphernalia and tools of the butcher trade. The resulting brand reflects the chef/owner’s personality. Heritage Tavern was featured in Madison Magazine, August 2013 and The Isthmus, August 16, 2013.

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