Graft Identity & Branding

Rooted in the heart of Madison, Graft specializes in serving locally-sourced small plates intended to share and pair with wines from around the world.  The space and menu foster a truly memorable dining experience while cultivating a closer connection with farmers, growers and producers, restaurant staff  and dining companions. We developed a visual identity for Graft that captures the idea of bringing together and merging distinct elements - people with food, farmers with the land, and the rustic with the refined.