Environment, Wayfinding & Signage

Branded environments help people navigate a space and surround them with the culture of an organization. Museum exhibits immerse the audience in an environment to give them a direct experience with the subject matter, aiming to engage and enlighten. 

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For UW Geology Museum's NASA funded exhibit, “Biosignatures – What Does Life Leave Behind?” we worked with the museum staff to create interactive informational graphics that portray life on early earth — before fossils.

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We began work on the Wild Rose Fish Hatchery with a blank canvas. We started by working with DNR staff to determine objectives for the hatchery. We then used this information strategically to create an installation that tells succinct and meaningful stories. Visitors flow through the exhibit, entertained as they effortlessly gather information.

The installation includes an interactive "trophy wall" that informs visitors about the ecology of the fishes found in Wisconsin through a fish identification game. Numbers on fish silhouettes correspond to numbers on flip-up panels that run along the bottom of the wall. Panels reveal the species of fish, record catch in Wisconsin and fish habitat. 

+ American Fisheries Society Award

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The Simulation Center at UW Hospital in Madison is a new learning center that helps improve the way doctors, nurses and staff learn new procedures and techniques. We developed an interpretive environment along a busy corridor to promote the center and the importance of simulation to train medical professionals and care givers. 

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As part of a major renovation within The University of Wisconsin Anatomy Department we developed an exhibit for an entry suite that celebrates the department history and donors who made the renovation possible. We worked together to create a timeline of the department's history with the university, as well as a commemorative donor wall.

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We have been involved with a variety of environmental signage projects for local restaurant and culinary retail clients.

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When UW Hospital began renovations in their Pharmacy, they came to us to design wayfinding, brand the pharmacy and create a lively space that would feel distinct from the rest of the hospital but still fit in. The results have pleased patients and staff alike.

The International Interior Design Association (IIDA) honored this project with an "Award of Excellence" in Retail Design.

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UW Health asked us to help them guide visitors to use the self check-in kiosks to shorten lines and free up registration personnel for other tasks. We helped design wayfinding around the kiosks that fit well in the interior—but also guided visitors to use the new kiosks. In the first week they saw a 25% increase in patient self check-in.

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